Making a crisis out of a drama

As the swine flu pandemic monopolised international news headlines and governments bulk-bought vaccine, companies across the world prepared themselves for the worst. Thankfully, the worst has not materialised, but lessons can still be learned, says Tony Dowding

For continued access to free content, you need to register.

(If you’re already registered, please sign in here.)

Register to continue reading

SR Europe products

We’re glad you’re finding our content useful. For continued access to free content on the site please take a few moments to register, or sign in if you have already registered. 

  • Breaking industry news as it happens
  • Expert analysis and comment from industry leaders
  • Unlimited access to all stories, including premium content
  • Sign up for newsletters
  • Create a profile and post comments on stories