Sarah Adams joins from Aon

Sarah Adams has joined Ordnance Survey to help promote the benefits of geographic information to the insurance industry.

Adams spent the last 13 years at Aon.

“The insurance market is rapidly recognising the significant potential of this data, not only to pre- and post-risk analysis, accumulation and catastrophe modelling but also sales, marketing and new product development.

Sarah Adams, an associate of the Chartered Insurance Institute

Adams, an associate of the Chartered Insurance Institute (ACII), said: "I am very excited to join Ordnance Survey, the recognised market leaders in complex digital geographic data in Great Britain. The insurance market is rapidly recognising the significant potential of this data, not only to pre- and post-risk analysis, accumulation and catastrophe modelling but also sales, marketing and new product development."

Ordnance Survey believes layering information, such as claims histories, policy details and accumulations on digital mapping, can improve the understanding of trends, hot spots and scenarios not otherwise evident from tables of figures or written reports.