All Products articles – Page 3
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Features
A Risky Business?
Using other people’s trademarks is dangerous. Mark Lomas gives an extra time match report and risk assessment on the case of Arsenal Football Club against Reed
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Features
What's In A Name?
Jane Wall believes that brand naming is a potentially powerful strategic weapon
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Features
Changing Public Perception
Two recent court cases point to product safety increasingly becoming a matter of public expectation
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Features
Corporate Killing update
Simon Housego discusses the slow progress of introducing penalties for corporate killing
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Features
Pain Relief At Bayer
Lee Coppack discusses the impact of recent events on German pharmaceuticals and chemicals group Bayer
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Features
Extortion or malice?
How do you prevent product extortion or malicious tampering - and how do you deal with the situation if the worst happens? Christine Seib gives some pointers.
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Features
Government-sponsored litigation
US state and city governments are becoming increasingly formidable, and willing, plaintiffs, says Christopher C. Iliff.
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Features
Crisis management teams, who needs them?
The more disturbing the situation, the stronger the urge to take refuge in familiar procedures.
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Features
Don't jeopardise your brand
Every organisation with an identity has a brand that it must manage and protect in order to survive and prosper.
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Features
Don't knock lightly
The cost of media campaigns is enormous, and having to abort one is a disaster.
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Features
Brandrisk.com
Mia Pandey discusses how established brands have managed their risk when moving to the on-line environment.
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Features
How safe is your intellectual property?
Howard Cottrell says that misrepresentation of brand image will escalate with the internet explosion, but companies are taking surprisingly few precautions to protect themselves.
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Features
Virtual hazards
IT can leave you exposed to unprotected and unexpected risks, warns Janet Edey.
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Analysis
Distance selling directive
Solicitors Paisner & Co warn that UK on-line retailers and others selling goods "at a distance" should ensure compliance with new EU rules to be implemented shortly.
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