All Reputation articles – Page 2
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Features
Trust me - I'm a consultant
It is not only companies that need to focus on reputational management Their consultants too should look at achieving standards of excellence. Tom Lambert and Mark Townsend write.
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Analysis
Food Safety Rules will boost insurance demand
The introduction in January 2005 of EC Regulation 178 for food safety will increase demand for product recall insurance, according to AIG Europe (UK) Ltd
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Features
Taking the risk out of outsourcing
Ashley Bailey provides some useful tips on how companies can reduce the failure rate...
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Features
Auditing reputation
Evaluating all aspects of your reputation and what affects it can help...
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Features
Staffing The Frontline
Difficulties in recruitment and retention in the public sector have worsened dramatically in the past few years
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Features
Don't jeopardise your brand
Every organisation with an identity has a brand that it must manage and protect in order to survive and prosper.
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Features
Focusing on your customers
In the late 1960s, marketing guru Ted Levitt suggested that the purpose of a business was to "create and keep a customer".
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Features
Ten lessons from the fuel crisis
In September, petrol shortage became as emotive an issue as having no bread or water. Peter Power reviews the lessons.
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Features
How safe is your intellectual property?
Howard Cottrell says that misrepresentation of brand image will escalate with the internet explosion, but companies are taking surprisingly few precautions to protect themselves.
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