The daily news provides numerous examples of organizations ill-prepared to deal with events which could impact corporate reputation, shareholder value and even the survival of the business.
From accidents which threaten the environment, through product recalls due to quality issues, to natural disasters, pandemics and industrial action, the global, 24/7 nature of today’s media and economy mean that inventing your strategy and responses to major events on-the-fly, often in the media glare, is unacceptable.
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